“Thinking Outside the Box” is certainly a common catch phrase used in the corporate world these days. Everyone is expected to think of the next big, life changing idea. Wikipedia defines this term as:
“Thinking outside the box (also thinking out of the box or thinking beyond the box) is a metaphor that means to think differently, unconventionally, or from a new perspective. This phrase often refers to novel or creative thinking. The term is thought to derive from management consultants in the 1970s and 1980s challenging their clients to solve the “nine dots” puzzle, whose solution requires some lateral thinking.
The catchphrase, or cliché, has become widely used in business environments, especially by management consultants and executive coaches, and has been referenced in a number of advertising slogans. To think outside the box is to look farther and to try not thinking of the obvious things, but to try thinking of the things beyond them.”
Advice for achieving this phenomenon is everywhere on the internet. Sage advice such as: focus on the problem, restrict distraction, prepare to disappoint, and don’t take the conventional path, can be found in most corporate material – but really what are they asking of us?
Perhaps, it isn’t as painfully difficult as it might sound. Maybe, just maybe, thinking outside the box isn’t always about recreating the wheel, but it’s just deciding to take that first step to decide the wheel needs a face lift.
What needs recreating in your business? Does your website need refreshening, do you need to revisit your target market, rebrand your product? Would a mobile app benefit your customers?
Don’t let your business get lost in the ever changing marketplace because “thinking outside the box” seems unattainable. Maybe all you need is a new perspective or fresh look at the obvious.
“If you cannot do great things, do small things in a great way.” ~Napoleon Hill